When optimizing a website so that it shows up on the first page of search engines, a few small mistakes can be the difference between you being the first on the search result, and you falling off the list past page 5 on Google. It is important to be careful when designing the website and very important to optimize it correctly, otherwise the entire SEO campaign being run would have been for nothing. In today’s article we will discuss some of the most common mistakes made by people optimizing your website, especially when they are low on experience. If you want to find a good search engine optimizer, then you can always contact Digital Renovators Halifax.

So moving towards the first common mistake of optimization, you should make sure that the meta descriptions and the page titles are different for every page on your website. The page titles and meta descriptions are supposed to be about what type of content is available on each webpage. When you use the same meta description and page title for each page, it becomes harder to look for the content that visitors to the site actually want. In fact in the search they might just come across irrelevant pages and that can prevent them from finding the pages on your site that they need to go to.

Another issue is the fact that most people make their page titles and meta descriptions too long. This is problematic because the search engines usually only show around 70 characters of your titles and 160 characters of meta description. Not having your descriptions and titles fit in this space can just lead to cut off text with ellipses left in its place. This is bad because it makes you look unprofessional and makes it hard to know what your site is about.

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